Venue Planning for 2025

Planning for 2025 is underway!

Thank you to those who provided feedback—your ideas have been included in this survey. Since there’s no single approach that suits everyone, we’ll go with majority opinions where possible.

Key points to consider:

  • The final event plan will depend on budget, but KCC is already seeking sponsors and state grants.
  • There’s been a couple of proposals to extend the festival over a month, with special opening and closing events. This has been added for your consideration.
  • Not every venue needs to participate heavily; critical mass is key, but some doing less is fine.
  • We’re exploring a pop-up accommodation option for caravans/camping. It’s ambitious, but could add new opportunities. Share your venue suggestions if relevant.
  • We encourage venues to host their own opening and closing events, with KCC available to help orchestrate for venues to try to avoid conflicting times.
  • The 2025 PR campaign will likely receive less editorial coverage than 2024, which focused on the anniversary.
  • Influencers will be used again, on an opt-in basis.
  • The current pricing model based on publicity received doesn’t work well, as editorial content isn’t guaranteed and media outlets handpick whatever they find most interesting. Venues conducting active marketing also naturally get more exposure.
  • We propose a new pricing model based on venue capacity, making it fairer for all venues and more accessible for smaller businesses and sole traders.
  • Easter is 18-21 April, Mothers Day 11 May. Keep this in mind when preferencing dates!

Please be constructive, respectful, and honest in your responses. Your suggestions are very welcome—there’s a section in the form for this!

2025 BHF Planning - Venue Survey

Name(Required)
Business Name(Required)
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Similar to the current 'one big weekend' model, packed with experiences and attractions for visitors.
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This would incorporate a variety of more intimate events and experiences, such as winery tours, guided tastings and workshops as well as some larger one-off events (opening and closing events, pop up night markets etc).
What is your primary reason for participating in the festival?(Required)

What is your secondary reason for participating in the festival?(Required)

Pick the same reason again if you only have one reason
What duration for the festival is your first preference?(Required)
What duration for the festival is your second preference?(Required)
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If BHF runs over a month, would you consider hosting some sort of Opening Event?(Required)
Not everyone would need to participate, but we would ideally have some venues doing something special.
If BHF runs over a month, would you consider hosting some sort of Closing Event?(Required)
Not everyone would need to participate, but we would ideally have some venues doing something special.
If we were to go ahead with a longer festival period, would you consider participating in a single local pop-up night market (or similar) event?(Required)
Not everyone would need to participate, but we would ideally have a good representation of local producers. KCC could assist with additional stallholders from some of our markets.
Would you consider participating in a supplementary event that took the Valley to folks down the hill?(Required)
Examples: Tasting area and/or pop-up bar at city event (i.e. Stirling Farmers Markets, Guildford Twilight Markets, Forrestfield Night Markets, Perth CBD)
Would you be supportive of a pop-up caravan or camping option?(Required)
I.e. At a sports club or other land with suitable amenities.